The concept behind flytedesk isn’t all that complicated. Advertisers spend $70B each year targeting 18-24 year olds and split their budgets mostly between ads on TV and ads online. But when they’re 18-24, they are in school, on campus – and 63% of them block ads online and 57% of them don’t have cable. In short, as much as advertisers target them, they aren’t reaching them.

We’re student media nerds, with deep roots in college marketing. Before flytedesk, the $6B in ad inventory on college campuses – split between college newspapers, campus out of home, student sites, sports arenas, and more – wasn’t accessible at scale. What used to take months to find, contract, and manage – flytedesk does in 5 minutes. That opens up a new world of opportunities to the partners we work with today.